Sian Hindle with a chocolate ferris wheel afternoon tea display.

Sian and Ian Hindle founded La Creme Patisserie in 2005 with the aim of making beautiful cake in Wales. The years have taken us from a home kitchen, to a tiny cafe in Neath, to a small kitchen unit in Baglan, to a shop and then finally to a 10,000sqft kitchen facility in CwmbranAs our business has grown to serve more and more business customers, we moved to a new kitchen unit in Cwmbran in late 2018. Moving to a large unit has allowed us to invest in our equipment, from ovens and depositors to our wonderful water jet cutter that can cut absolutely any cake we can make into any shape we can imagine.We still make beautiful cake by hand, just lots more of it now!

Our business customers include the Celtic Manor, the ICCW, Kew Gardens, Kensington Palace, CH&Co and Cheltenham Race Course.We are always looking for new customers and we are geared up to supply large events and customers.

As our team has grown, three of Sian and Ian’s children have joined the business full time. Having grown up in business, Rob, the sales and customer wizard, Matt the distribution dynamo and Bec, the production overlord went away and earned their degrees in accountancy, business and engineering before coming back to make their mark and build something wonderful together with the family.As for many companies, 2020 was off to a flying start. The team made lots of delicious cake for Cheltenham Racecourse, from afternoon tea and mini scones to coffee shop cakes, desserts and tarts. Then of course the entire country locked down the week after Cheltenham. All of our work was gone instantly as our customers were shut down. Like many people, we were a little bit scared, and in a state of shock. The garden at home was looking lovely. But there were mortgages to pay and a huge empty kitchen unit, with freezers full of stock that no one wanted.

So we had to adapt. We started advertising on facebook for VE day afternoon tea deliveries and the orders just kept coming in. That week, we had three vans on the road, 2 family members in each and 50+ deliveries to do per van. We didn’t get home until 10pm, and none of us could believe how lovely everyone we delivered to was. So, we decided to make a website – and to open up our Kitchen unit in Baglan as a pop up shop, to give everyone a place to go to and so that we could carry on doing what we’re good at – making amazing cake.

Day to day, we normally deal with chefs so actually meeting our customers and seeing their response has been an incredible experience and we are so grateful for all the support and love people have given to us. We are delighted that our Baglan pop up shop will be a permanent addition to our business. From this week, our Baglan shop will be open 12-5pm Tuesdays, 8-2pm Thursdays and 8-2pm on Saturdays.

Baglan pop up shop – Unit 6 Mardon Park, Baglan Energy Park, SA12 7AX, turning is opposite the Innovation centre, same set of units as crown security.So, thank you to all our customers, big and small. Hopefully we will see you soon xxxSian 01633