About Us

Founded by Sian and Ian Hindle in 2005, we have nearly 20 years of experience in making amazing cake. 

Sian has always been fascinated by food, she often talks about her mother’s despair at having to eat blue custard with her apple crumble, just to see if it tasted the same as the pink! 

Sian founded La Creme Patisserie to make amazing food. Gateaux, cake, dessert …. we still have customers commenting how much they miss Sian’s soup and quiche, 16 years after our first cafe.

Over the years, our principles have remained the same. We don’t take shortcuts, we use proper ingredients, sourced as locally as possible and we take care of our customers. 


La Creme’s journey has taken us from cooking at home to our first cafe in Neath, to a kitchen in Baglan, to another shop in Neath and now to our 10,000sqft industrial unit in Cwmbran. 

The team has grown over the years and Sian and Ian’s children have taken key roles in the business, as we work to create something magical together. Rob, our Operations Director handles sales, distribution and  making sure our customers have the best experience possible. Bec, our Creative Director runs the kitchen, handles our product development and keeps our Social Media buzzing. 

We have been suppling industrial customers for a long time with coffee shop cake, afternoon tea and desserts.

We’ve worked incredibly hard over the years and are proud to count Kew Gardens, the Devere Hotels, the Celtic Manor Resort and Cheltenham Race Course among our customers. Our Cwmbran kitchen is SALSA and Compass NSF accredited, 5* food hygiene rated and we operate our own delivery vans to make sure the cake gets to our customers in perfect condition. 

Pandemic Patisserie 

The pandemic came as a shock to us, and hit us hard. Our business was built to supply businesses with our amazing patisserie, and with the closure of restaurants we lost all of our work. 

So, we had to adapt. 

Bec put out the message on social media asking if anyone would like us to deliver some cake and we are still overwhelmed at the amazing response. One week later, we delivered VE Day Afternoon Tea to over 150 homes across South Wales.  

One month later, we opened our old kitchen unit in Baglan as a cake-away, with counters of beautiful patisserie available for customers every day.

Now, we are have three stores – Baglan, Cwmbran and Abergavenny.


Over the last few years we’ve grown tremendously making desserts for Leeds football club, afternoon tea at Wimbledon and Lord’s Cricket. It’s been an absolute delight designing and producing specially themed afternoon tea pieces for the Crown to Couture exhibit at Kensington Palace.

Most recently, our development team has been working on developing incredible plant based recipes where you can’t tell the products are missing the eggs and butter! 

We are taking steps on our sustainability journey and hope that our plant based capabilities grow further to delight more customers across the UK.

Contact the Team!